Of late July month has become a lucky month for Tamil
cinema. This year in July,
- Arumbu
Meesai Kurumbu paarvai,
- Music
Director S.S.Kumaran’s Theneer Vidhuthi,
- Dhanush’s
Vengai,
- Vikram’s
Deiva Thirumagal,
- Ragavendra
Lawrence’s Kanjana,
- M.Kalangiyam’s
Karungali,
- Gowtham’s
Asst, Anjana’s Veppam
were noteoworthy releases. Apart from these films, more than
a dozen films got released too. But they could not sustain even for a week in
screens.
Arumbu Meesai Kurumbu PaarvaiA Small budget film from Bharathiraja’s Asst Vetriveeran.
Despite the face the film was well received amidst critics, it failed to
impress the audience. Due to lack of publicity the film did not capture the
attention of the audience. The only gain which the producer got over this film
is good recognition for his acting. Yes, the Producer Mohanbalu had acted in a
pivotal role in this film.
Theneer
VidhuthiFirst directorial venture of Music Director
S.S. Kumaran. Sadly, film failed in all departments. Strangely in music too. The director might
have thought that ‘Kalavaani’ type of comedy will work out for him as well.
But, unfortunately, it doesn’t click. Has become a disastrous failure.
VengaiThe most expected film, as it is from Dhanush and Hari’s team. Sun TV bought the distribution rights first
and returned back to the producer because of some problems. Hari’s Magic doesn’t work out this time for
Dhanush. Run of the mill story, and screenplay plays the spoilsport for the
viewers. This film falls into an average
movie category
Deiva ThirumagalOne of the most expected films from Vikram. UTV procured the
distribution rights but couldn’t able to sell the film as the distributors
thought it might be a serious award movie. UTV boldly took the challenge and
released on their own. With good
publicity and word of mouth reports, audience throng over the theatres. Even though there was a strong arguments
getting over regarding the plagiarism of I am Sam, people get hooked to Sara.
Kanchana –Muni -2Before the release itself this film turned out to be a
profitable project for Lawrence. He sold both the Tamil and Telugu rights to a
handsome deal. Rama Narayanan purchased the Tamil rights for around 4 crores
and sold all the areas to distributors. In NSC area itself the film collected
3crores till now. Expect to do some where near 5 crore in their area and 30
crores totally. Kovai sarala and Devadharshini’s comedy worked magically in
this horror flick draws the women audience towards the theatres. Distributors
says Kanchana has even crossed the Arundhadhi’s collection. A great feat
indeed.
Karungali
Dir. Mu.Kalanjiam donned the grease paint and also directed this
movie. Been in production for long time. Anjali is the only known face in this
movie. The subject related with adultery, drugs, problem with issueless
couples. Because of the cheap titillating scenes the film falls down to C grade
sex film. Fails to impress the audience.
Veppam
Gowtham menon’s Asst
Anjana’s directorial debut. Come with new premises for a women director.
Drugs, slum, betraying etc..,etc... Problem with the screenplay plays the villain
for this film. Joshua Sridhar’s soothing songs, sadly, fail to impress visually.
Apart from these films minimum of 3 to 5 Tamil films,
English, Telugu, Malayalam, Hindi, Tanglish films have been releasing every
week. 3 to 5 films every week is a
disastrous for small budget movies. By
the time, the public gets the feedback about the movie by word of mouth, the
film is not in theatre because of poor collection. These films must be given
some breathing time to stay in the market. Unless until these releases are not
controlled, small budget movies, future will remain bleak, as it stands now.
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